I help Salon/Suite Owners & Beauty Pros take their business to 7+ Figures and beyond. Empowering them to breakthrough limiting beliefs, overcome challenges, take bold action toward achieving the success they deserve, and open the door to creating generational wealth and a lasting legacy of financial abundance for their loved ones.

I help Salon/Suite Owners & Beauty Pros take their business to 7+ Figures and beyond. Empowering them to breakthrough limiting beliefs, overcome challenges, take bold action toward achieving the success they deserve, and open the door to creating generational wealth and a lasting legacy of financial abundance for their loved ones.

If you're ready to

Take Your Salon To New Heights,

then grab my free step-by-step guide to Grow Your Brand Ambassador Program.

Are you searching for true leadership skills to guide you and your salon team to massive success?

What if I told You there was a Better Way?

What if you could truly have the salon business that you Dreamed of?

It's time, my friend, to have the successful salon you want without feeling overwhelmed and frustrated.

You were created to have a life full of passion, abundance, freedom, love, and a successful salon!!

Are you searching for true leadership skills to guide you and your salon team to massive success?

What if I told you there was a better way?

What if you could truly have the salon business that you dreamed of?

It's time, my friend, to have the successful salon you want without feeling overwhelmed and frustrated.

You were created to have a life full of passion, abundance, freedom, love, and a successful salon!!

Millionaire tips sent directly to your pocket

Experience the power of a millionaire's mindset with my weekly messages, designed to help you take control of your thoughts and actions, and pave the way to becoming a millionaire today! Sign up and enjoy this life-changing resource absolutely free for 14 days.

With A Social Media Salon Ambassador

A step-by-step guide to create your Salon Ambassador Program

Why Hiring a Salon Coach is Important for your business...

Not just hiring a salon coach, but hiring coach that has already reached the success you are looking to create, can bring significant benefit to your business. A coach can provide personal support, guidance, and resources to help you ever come challenges, improve your business operations, and ultimately achieve success.

They can help you create a customized plan that considers your unique strengths weekend, weaknesses circumstances, and guide you through the uncertain times of your business.

A coach can also bring a wealth of knowledge and experience to the table as well as providing strategies and tools for success. Additionally, a coach can help you stay academy at carnival motivate it as your work towards creating your goals, overall hiring a salon coach is a valuable investment to ensure the success of your salon, reach your fullest potential as a Salon Owner, and create the dream life you’ve always wanted.

If you are ready to monetize and learn how to scale your business to the highest level, but are looking for a little more hands-on guidance with one on one coaching so that you can achieve the results you want, then the mastermind is for you.

If you dream of owning your own salon or suite, or perhaps you are behind the chair or in a treatment room, you are ready to take your business to the next level.

You are ready to put systems in place, get a hold of your business finances and create high 6 figures behind the chair. This is for you

  • Looking for an outside perspective on your business to help guide you in the right direction?

  • Want personalized help with your social media or a website critique?

  • Wondering what's next for you & your business?

During these calls, we create a plan & actions for you to take so that you gain clarity in business & life!

WHY HIRING A SALON COACH IS IMPORTANT

Not just hiring a salon coach, but hiring a coach who has already reached the success you are looking to create, can bring significant benefit to your business. A coach can provide personal support, guidance, and resources to help you overcome challenges, improve your business operations, and ultimately achieve success.

They can help you create a customized plan that considers your unique strengths weekend, weaknesses circumstances, and guide you through the uncertain times of your business.

A coach can also bring a wealth of knowledge and experience to the table as well as proving strategies and tools for success. Additionally, a coach can help you stay academy at carnival motivate it as you work towards creating your goals, overall hiring a salon coach is a valuable investment to ensure the success of your salon, reach your fullest potential as a Salon Owner, and Create The Dream life you’ve always wanted.

If you are ready to monetize and learn how to scale your business to the highest level, but are looking for a little more hands-on guidance with one on one coaching so that you can achieve the results you want, then the mastermind is for you.

If you dream of owning your own salon or suite, or perhaps you are behind the chair or in a treatment room, you are ready to take your business to the next level.

You are ready to put systems in place, get a hold of your business finances and create high 6 figures behind the chair. This is for you

  • Looking for an outside perspective on your business to help guide you in the right direction?

  • Want personalized help with your social media or a website critique?

  • Wondering what's next for you & your business?

During these calls, we create a plan & actions for you to take so that you gain clarity in business & life!

Grow Your Beauty Biz with a Social Media

In this guide, I am sharing powerful strategies that I used to create extraordinary growth and success in my salon.

Must-Have Business Strategy

10 Marketing Ideas to
Attract Your Ideal Guest

These 10 Marketing Strategies will have you start thinking outside the box so that you will no longer feel like you just have to take any guest that walks into your salon, suite or spa. It's time to take control of your business and create exactly what you want and Dream of and that begins even with your guest.

Scroll-Stopping
Salon Marketing Templates

Having content that will bring engagement with your audience, will build relationships. Use these templates and make them your own. These were created in Canva so they are easy for you to edit these templates to make them totally your own! When creating content, share a before and after, or just a picture of a guest you did. Create a story to share how your guest felt after their time with you and the difference it made for them spending time with you!

I am so passionate to help other salon/suite owners and hairdressers create the salon business they dream of... faster, smoother, and with less overwhelm, so that you can have the freedom and spend time with the people they love.

I have been through all the ups and downs, the walkouts as a salon owner, and came out the other side, always stronger and smarter than ever.

Now I'm on a mission to share my 28 years of salon owner experience, strategies and tools that took my business from struggling and overwhelmed to creating a Salon Business that generates 7+ figures, named one of the Fastest growing top 200 Salon in North America.

All rights reserved at @ Karen Hardee LLC 2024

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The 2 Crucial Steps to Creating a 7+ Figure Business

September 06, 20234 min read

Custom HTML/CSS/JAVASCRIPT

As a salon business coach, salon owner, and hairdresser, I've seen far too many beauty businesses struggle to get off the ground and reach the level of success they truly deserve. But in my experience, there are two crucial steps that are often overlooked - steps that can make all the difference in creating a thriving, profitable beauty biz. Whether you are a salon/suite owner or beauty professional, these two steps are critical to your success.

Luxury salon business, how to have your customer keep returning to your chair

Step One: Create an Incredible Marketing Plan to Get in Front of Your Ideal Salon Guest

The truth is, social media alone is not enough to build a successful beauty business. While platforms like Instagram and Facebook can certainly help you reach a wider audience, they're not the be-all and end-all of marketing. To truly get your business in front of your ideal guests and create a buzz in your community, you need a comprehensive marketing plan that goes beyond social media so that you become the face of your community.

This means identifying your ideal guests - who are they, what do they want, and how can you serve them best? It means developing a brand that truly represents who you are and what you stand for, and using that brand consistently across all your marketing channels. It also means discovering who you need to be and how to show up to attract your ideal guest. I hate to break it to you, friend, but if you want to attract high-end guests, you need to dress the part, and you need to ensure that your attitude is aligned to attract the high-end guest. It means creating a marketing funnel that takes your guests on a journey from awareness to interest to desire to action.

Most importantly, it means finding creative, out-of-the-box ways to get your name out there and make a lasting impression on your community. Whether it's hosting events, collaborating with other local businesses, partnering with a non-profit that is dear to your heart and/or your team's heart, or offering special promotions… your marketing plan should be designed to make you the go-to beauty destination in your area.

Step Two: Create an Extraordinary Journey for Your Salon

Once you've got guests coming through your doors, the real work begins. And that's where step two comes in - creating a customer journey that sets you apart from your competition and ensures that every guest has an extraordinary experience every time they visit your salon.

This means looking at every aspect of your guest experience, from the moment they book an appointment to the moment they leave your salon. It means creating a welcoming, life-giving environment that makes your guests feel special and valued. It means investing in your team's training and development so that they can provide top-notch service and expertise. And it means going above and beyond to surprise and delight your guests with unexpected touches and personalization.

When you create an extraordinary customer journey, you not only create loyal, happy customers - you also create a powerful word-of-mouth marketing machine. Your guests will become your biggest advocates, spreading the word about your salon to their friends, family, and colleagues.

Build Your Beauty Industry Legacy

Ultimately, building a successful beauty business is so much more than the dream or the money we want to make. It is about the impact we can make in the world and the lives we have the honor to touch daily. 

Every person who sits in our chairs or in our treatment rooms has a story, and we have the honor to be a part of that story. How are you showing up daily that impacts our guests and everyone we have the privilege to be around every day?

I want to encourage and empower you to implement these two often overlooked steps that are critical to creating a thriving and profitable beauty business. Don't underestimate the impact of these steps any longer. Take action now and witness your business grow, your revenue increase, and your guests become even louder raving fans than ever before. With these steps in place, you'll be on your way to creating a fulfilling and successful beauty business.

Ready to Expedite Your Salon Success?

If you're ready to take action on creating clarity on who and where your ideal client is and how to attract them to your salon, you can click here to register for my FREE Dream Salon Client Challenge. I would LOVE to serve you so that you can expedite your progress in creating success in your salon!

Originally posted in SalonToday

beauty professionalsideal guestssalon ownerssalon customer journeysalon marketing plan7-figure beauty business
I help Salon/Suite Owners & Beauty Pros to take their business to 7+ Figures beyond and empower them to breakthrough limiting beliefs, overcome challenges, take bold action toward achieving the success you deserve and open the door to creating generational wealth and a lasting legacy of financial abundance for their loved ones.

Karen Hardee

I help Salon/Suite Owners & Beauty Pros to take their business to 7+ Figures beyond and empower them to breakthrough limiting beliefs, overcome challenges, take bold action toward achieving the success you deserve and open the door to creating generational wealth and a lasting legacy of financial abundance for their loved ones.

Back to Blog

Blogs

blog image

The 2 Crucial Steps to Creating a 7+ Figure Business

September 06, 20234 min read

Custom HTML/CSS/JAVASCRIPT

As a salon business coach, salon owner, and hairdresser, I've seen far too many beauty businesses struggle to get off the ground and reach the level of success they truly deserve. But in my experience, there are two crucial steps that are often overlooked - steps that can make all the difference in creating a thriving, profitable beauty biz. Whether you are a salon/suite owner or beauty professional, these two steps are critical to your success.

Luxury salon business, how to have your customer keep returning to your chair

Step One: Create an Incredible Marketing Plan to Get in Front of Your Ideal Salon Guest

The truth is, social media alone is not enough to build a successful beauty business. While platforms like Instagram and Facebook can certainly help you reach a wider audience, they're not the be-all and end-all of marketing. To truly get your business in front of your ideal guests and create a buzz in your community, you need a comprehensive marketing plan that goes beyond social media so that you become the face of your community.

This means identifying your ideal guests - who are they, what do they want, and how can you serve them best? It means developing a brand that truly represents who you are and what you stand for, and using that brand consistently across all your marketing channels. It also means discovering who you need to be and how to show up to attract your ideal guest. I hate to break it to you, friend, but if you want to attract high-end guests, you need to dress the part, and you need to ensure that your attitude is aligned to attract the high-end guest. It means creating a marketing funnel that takes your guests on a journey from awareness to interest to desire to action.

Most importantly, it means finding creative, out-of-the-box ways to get your name out there and make a lasting impression on your community. Whether it's hosting events, collaborating with other local businesses, partnering with a non-profit that is dear to your heart and/or your team's heart, or offering special promotions… your marketing plan should be designed to make you the go-to beauty destination in your area.

Step Two: Create an Extraordinary Journey for Your Salon

Once you've got guests coming through your doors, the real work begins. And that's where step two comes in - creating a customer journey that sets you apart from your competition and ensures that every guest has an extraordinary experience every time they visit your salon.

This means looking at every aspect of your guest experience, from the moment they book an appointment to the moment they leave your salon. It means creating a welcoming, life-giving environment that makes your guests feel special and valued. It means investing in your team's training and development so that they can provide top-notch service and expertise. And it means going above and beyond to surprise and delight your guests with unexpected touches and personalization.

When you create an extraordinary customer journey, you not only create loyal, happy customers - you also create a powerful word-of-mouth marketing machine. Your guests will become your biggest advocates, spreading the word about your salon to their friends, family, and colleagues.

Build Your Beauty Industry Legacy

Ultimately, building a successful beauty business is so much more than the dream or the money we want to make. It is about the impact we can make in the world and the lives we have the honor to touch daily. 

Every person who sits in our chairs or in our treatment rooms has a story, and we have the honor to be a part of that story. How are you showing up daily that impacts our guests and everyone we have the privilege to be around every day?

I want to encourage and empower you to implement these two often overlooked steps that are critical to creating a thriving and profitable beauty business. Don't underestimate the impact of these steps any longer. Take action now and witness your business grow, your revenue increase, and your guests become even louder raving fans than ever before. With these steps in place, you'll be on your way to creating a fulfilling and successful beauty business.

Ready to Expedite Your Salon Success?

If you're ready to take action on creating clarity on who and where your ideal client is and how to attract them to your salon, you can click here to register for my FREE Dream Salon Client Challenge. I would LOVE to serve you so that you can expedite your progress in creating success in your salon!

Originally posted in SalonToday

beauty professionalsideal guestssalon ownerssalon customer journeysalon marketing plan7-figure beauty business
I help Salon/Suite Owners & Beauty Pros to take their business to 7+ Figures beyond and empower them to breakthrough limiting beliefs, overcome challenges, take bold action toward achieving the success you deserve and open the door to creating generational wealth and a lasting legacy of financial abundance for their loved ones.

Karen Hardee

I help Salon/Suite Owners & Beauty Pros to take their business to 7+ Figures beyond and empower them to breakthrough limiting beliefs, overcome challenges, take bold action toward achieving the success you deserve and open the door to creating generational wealth and a lasting legacy of financial abundance for their loved ones.

Back to Blog