Grow Your Beauty Biz with a Social Media

In this guide, I am sharing powerful strategies that I used to create extraordinary growth and success in my salon.

I have been married to my Prince Charming (Mr. Drive me crazy also, lol) of 28 years, a mom of two Beautiful Daughters, and a salon owner of over 30 years.

1994 was a busy year!! ​I can remember being a little girl playing with my dolls as I cut their hair off and used nail polish for make up on them, knowing one day I would do hair. As years went by the desire to be a Hair Stylist was a definite and then I realize I wanted to own my own salon as well. I wanted to create my Dream Salon where guest would receive and extraordinary experience every time they visited my salon. I always knew deep in my soul that God created me for this to touch people’s lives not only on the outward appearance but also on the inside of someone’s heart.​Friends I am telling you when I opened my salon I had absolutely no idea what in the world I was doing. God may have given me a dream but he didn’t hand over the book of all the answers. However, through research, dedication, commitment, trial, blood, sweat, tears and many learning experiences I grew my dream into a 7-figure salon, #1 salon in my area, featured in many articles for my leadership, published in the Beauty Within You book, along with many other top leaders in our industry, and also one of the Top 200 Fastest Growing Salon in North America.

During the first 17 years of owning my salon, I was also a platform color artist, where I traveled from coast to coast teaching color techniques to stylists -- and teaching them to get out of their comfort zone. I have mentored many stylists and salon owners on how to build their business, step out of the traditional hair industry mindset, get them to remember why they got into this business in the first place, and help them create the life and salon they dream of.

Throughout my career, one of my favorite things to do has always been to share my experience. I have always felt if I can help one person through the trials and errors I have experienced, then they have all been worth it. I truly believe when God blesses us, we need to turn around and bless others -- and that is why Next Level Salon Success was created.

Do you feel like your business is not quite where you had hoped it would be by now? Do you feel like there is more out there, but just not sure how to get your business there? Perhaps you already have a successful salon or spa and want to take it to the next level... Are you interested in becoming a suite owner?

If you want to see big things happen in your business this year, then let's talk. I will come right alongside you and help you create a gameplan that is designed for you and your salon, so that you will be able to reach your goals, create a next-level brand for your salon (hint: that's not just your logo), and give you strategies to stand out from everyone else in the industry.

Let's take your business to what you have always dreamed it could be.

I believe in you! You have what it takes!

Hugs, Karen Hardee

Blog

blog image

Unlock the Black Friday Magic: Tips and Tricks for Salon Owners to Thrive

November 06, 20233 min read

Welcome to the most exhilarating time of the year for salon owners – Black Friday!

It's a day synonymous with bustling crowds, unbeatable deals, and an electric atmosphere. I remember my first Black Friday in the beauty industry; the salon was buzzing with energy, and the air was thick with the scent of success.

It's a day that can set the tone for your holiday season, offering a golden opportunity to dazzle new clients and delight the regulars. Let's dive into how you can make this Black Friday your salon's most triumphant day yet.

salon owner talking to salon team

Preparing For Black Friday

The key to a successful Black Friday lies in meticulous planning. Start by setting clear goals: Do you want to attract new clients, clear inventory, or boost overall sales? Create exclusive deals and promotions that are too tempting to pass up. Organize your inventory and ensure your best products are front and center. Remember, exclusive Black Friday deals are the magnet that draws the crowd.

Creating Irresistible Black Friday Offers

Black Friday is all about those jaw-dropping offers. Think beyond the standard discounts; create package deals that combine services with products, or offer a special Black Friday VIP experience. My most successful Black Friday offer was a 'Buy One, Get One Free' on select treatments, which not only cleared inventory but also brought in a wave of new clients.

Marketing and Promotion Strategies

Your marketing game needs to be as sharp as your scissors this Black Friday. Utilize social media to tease your offers, send out email blasts with exclusive previews, and don't shy away from local advertising. Use humor and creativity in your marketing to stand out. Remember, Black Friday is a busy day; make sure your salon is the one they remember.

Enhancing The Customer Experience

Amidst the frenzy, never lose sight of the customer experience. Create a festive and welcoming atmosphere in your salon. Offer a complimentary holiday drink or a small gift with every purchase. Exceptional customer service and personalized interactions can turn a one-time visitor into a lifelong client.

Staffing and Operations

Black Friday can be overwhelming, so it's crucial to have your best team on deck. Schedule efficiently, ensure your staff is well-trained for the rush, and keep morale high. A well-oiled machine operates smoothly even in the busiest times, and your salon is no different.

Tracking and Measuring Results

What gets measured gets managed. Keep a close eye on sales, customer feedback, and overall return on investment. This data is gold for planning future events and understanding your clientele better. My first Black Friday taught me invaluable lessons that shaped my future strategies.


Black Friday is more than just a day; it's a chance to elevate your salon to new heights. Embrace these tips, unleash your creativity, and watch as your salon transforms into a hub of beauty and excitement. Remember, at Next Level Salon Success, we're here to support you every step of the way. Let's make this Black Friday a day of unparalleled success!

If you need assistance on this incredible journey, don't hesitate to reach out. You can book a free call with me here to discuss your business and how to achieve your goals! We're in this venture together, carving paths of prosperity in our lives and our businesses.

"Black Friday is not just a day of shopping frenzy; it's an opportunity for salon owners to unlock incredible success. As the founder of Next Level Salon Success, I understand the challenges and aspirations of professionals in the beauty industry. That's why I'm excited to share a range of Black Friday ideas that will help you make the most of this high-energy day. Get ready to unleash your creativity, attract new clients, and boost your revenue. With the right strategies and a touch of Black Friday magic, your salon can become the go-to destination for beauty enthusiasts on this exciting shopping day!"

Custom HTML/CSS/JAVASCRIPT

salon coachholidaysalon strategyStaffing and operationsCustomer experienceMarketing and promotionIrresistible offersSuccess strategiesBeauty industrySalon ownersBlack Friday ideas
I help Salon/Suite Owners & Beauty Pros to take their business to 7+ Figures beyond and empower them to breakthrough limiting beliefs, overcome challenges, take bold action toward achieving the success you deserve and open the door to creating generational wealth and a lasting legacy of financial abundance for their loved ones.

Karen Hardee

I help Salon/Suite Owners & Beauty Pros to take their business to 7+ Figures beyond and empower them to breakthrough limiting beliefs, overcome challenges, take bold action toward achieving the success you deserve and open the door to creating generational wealth and a lasting legacy of financial abundance for their loved ones.

Back to Blog

Blogs

blog image

Unlock the Black Friday Magic: Tips and Tricks for Salon Owners to Thrive

November 06, 20233 min read

Welcome to the most exhilarating time of the year for salon owners – Black Friday!

It's a day synonymous with bustling crowds, unbeatable deals, and an electric atmosphere. I remember my first Black Friday in the beauty industry; the salon was buzzing with energy, and the air was thick with the scent of success.

It's a day that can set the tone for your holiday season, offering a golden opportunity to dazzle new clients and delight the regulars. Let's dive into how you can make this Black Friday your salon's most triumphant day yet.

salon owner talking to salon team

Preparing For Black Friday

The key to a successful Black Friday lies in meticulous planning. Start by setting clear goals: Do you want to attract new clients, clear inventory, or boost overall sales? Create exclusive deals and promotions that are too tempting to pass up. Organize your inventory and ensure your best products are front and center. Remember, exclusive Black Friday deals are the magnet that draws the crowd.

Creating Irresistible Black Friday Offers

Black Friday is all about those jaw-dropping offers. Think beyond the standard discounts; create package deals that combine services with products, or offer a special Black Friday VIP experience. My most successful Black Friday offer was a 'Buy One, Get One Free' on select treatments, which not only cleared inventory but also brought in a wave of new clients.

Marketing and Promotion Strategies

Your marketing game needs to be as sharp as your scissors this Black Friday. Utilize social media to tease your offers, send out email blasts with exclusive previews, and don't shy away from local advertising. Use humor and creativity in your marketing to stand out. Remember, Black Friday is a busy day; make sure your salon is the one they remember.

Enhancing The Customer Experience

Amidst the frenzy, never lose sight of the customer experience. Create a festive and welcoming atmosphere in your salon. Offer a complimentary holiday drink or a small gift with every purchase. Exceptional customer service and personalized interactions can turn a one-time visitor into a lifelong client.

Staffing and Operations

Black Friday can be overwhelming, so it's crucial to have your best team on deck. Schedule efficiently, ensure your staff is well-trained for the rush, and keep morale high. A well-oiled machine operates smoothly even in the busiest times, and your salon is no different.

Tracking and Measuring Results

What gets measured gets managed. Keep a close eye on sales, customer feedback, and overall return on investment. This data is gold for planning future events and understanding your clientele better. My first Black Friday taught me invaluable lessons that shaped my future strategies.


Black Friday is more than just a day; it's a chance to elevate your salon to new heights. Embrace these tips, unleash your creativity, and watch as your salon transforms into a hub of beauty and excitement. Remember, at Next Level Salon Success, we're here to support you every step of the way. Let's make this Black Friday a day of unparalleled success!

If you need assistance on this incredible journey, don't hesitate to reach out. You can book a free call with me here to discuss your business and how to achieve your goals! We're in this venture together, carving paths of prosperity in our lives and our businesses.

"Black Friday is not just a day of shopping frenzy; it's an opportunity for salon owners to unlock incredible success. As the founder of Next Level Salon Success, I understand the challenges and aspirations of professionals in the beauty industry. That's why I'm excited to share a range of Black Friday ideas that will help you make the most of this high-energy day. Get ready to unleash your creativity, attract new clients, and boost your revenue. With the right strategies and a touch of Black Friday magic, your salon can become the go-to destination for beauty enthusiasts on this exciting shopping day!"

Custom HTML/CSS/JAVASCRIPT

salon coachholidaysalon strategyStaffing and operationsCustomer experienceMarketing and promotionIrresistible offersSuccess strategiesBeauty industrySalon ownersBlack Friday ideas
I help Salon/Suite Owners & Beauty Pros to take their business to 7+ Figures beyond and empower them to breakthrough limiting beliefs, overcome challenges, take bold action toward achieving the success you deserve and open the door to creating generational wealth and a lasting legacy of financial abundance for their loved ones.

Karen Hardee

I help Salon/Suite Owners & Beauty Pros to take their business to 7+ Figures beyond and empower them to breakthrough limiting beliefs, overcome challenges, take bold action toward achieving the success you deserve and open the door to creating generational wealth and a lasting legacy of financial abundance for their loved ones.

Back to Blog

All rights reserved at @ Karen Hardee LLC 2024

Follow us on