Grow Your Beauty Biz with a Social Media

In this guide, I am sharing powerful strategies that I used to create extraordinary growth and success in my salon.

I have been married to my Prince Charming (Mr. Drive me crazy also, lol) of 28 years, a mom of two Beautiful Daughters, and a salon owner of over 30 years.

1994 was a busy year!! ​I can remember being a little girl playing with my dolls as I cut their hair off and used nail polish for make up on them, knowing one day I would do hair. As years went by the desire to be a Hair Stylist was a definite and then I realize I wanted to own my own salon as well. I wanted to create my Dream Salon where guest would receive and extraordinary experience every time they visited my salon. I always knew deep in my soul that God created me for this to touch people’s lives not only on the outward appearance but also on the inside of someone’s heart.​Friends I am telling you when I opened my salon I had absolutely no idea what in the world I was doing. God may have given me a dream but he didn’t hand over the book of all the answers. However, through research, dedication, commitment, trial, blood, sweat, tears and many learning experiences I grew my dream into a 7-figure salon, #1 salon in my area, featured in many articles for my leadership, published in the Beauty Within You book, along with many other top leaders in our industry, and also one of the Top 200 Fastest Growing Salon in North America.

During the first 17 years of owning my salon, I was also a platform color artist, where I traveled from coast to coast teaching color techniques to stylists -- and teaching them to get out of their comfort zone. I have mentored many stylists and salon owners on how to build their business, step out of the traditional hair industry mindset, get them to remember why they got into this business in the first place, and help them create the life and salon they dream of.

Throughout my career, one of my favorite things to do has always been to share my experience. I have always felt if I can help one person through the trials and errors I have experienced, then they have all been worth it. I truly believe when God blesses us, we need to turn around and bless others -- and that is why Next Level Salon Success was created.

Do you feel like your business is not quite where you had hoped it would be by now? Do you feel like there is more out there, but just not sure how to get your business there? Perhaps you already have a successful salon or spa and want to take it to the next level... Are you interested in becoming a suite owner?

If you want to see big things happen in your business this year, then let's talk. I will come right alongside you and help you create a gameplan that is designed for you and your salon, so that you will be able to reach your goals, create a next-level brand for your salon (hint: that's not just your logo), and give you strategies to stand out from everyone else in the industry.

Let's take your business to what you have always dreamed it could be.

I believe in you! You have what it takes!

Hugs, Karen Hardee

Blog

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Unleash the Magic of the Holiday Season: Holiday Marketing Tips for Salon Owners and Beauty Pros

November 26, 20234 min read

As the first snowflake gently falls, signaling the start of the holiday season, the air buzzes with anticipation and the promise of festive cheer. For salon owners and beauty professionals, this isn't just a season of merriment; it's a golden opportunity to enchant, engage, and elevate your business to dazzling new heights.

I remember the first holiday season at my salon, the air thick with the scent of hairspray and the laughter of clients mixing with holiday tunes. It was then I realized the power of holiday marketing—a tool that turned my little salon into a beacon of beauty and joy in the community.

Christmas-decorated elegant beauty salon, showcasing holiday revenue-boosting opportunities for salon owners and beauty professionals.

The importance of holiday marketing for us in the beauty industry cannot be overlooked. It's the time when our creativity can shine brightest, our services become gifts, and our salons become havens of warmth and style.

The Power of Holiday Marketing

Effective holiday marketing can be the sleigh that carries your business to the top of the success mountain. I've seen salon owners, much like you, transform their businesses with twinkling lights and strategic promotions, turning the holiday rush into a symphony of success.

The secret that can amplify your bookings and earnings is a blend of hard work, dedication, and a sprinkle of holiday magic in your marketing plan.

Understanding Your Target Audience

Knowing the holiday wishes and needs of your clientele is like having the ultimate gift list. Conducting market research might sound as dry as day-old fruitcake, but it's the key to personalizing your services and promotions. 

Use social media polls, client feedback, and community trends to unwrap the desires of your audience.

Creating a Festive Atmosphere

Transforming your salon into a holiday wonderland is about more than just decor—it's about creating an experience. String lights that dance like fairies, scents that evoke memories of holidays past, and a playlist full of Mariah Carey can turn a simple haircut into a festive event. Remember, a salon that jingles with joy is one that clients will flock to, like children to gifts on Christmas morning.

Promotions and Special Offers

'Tis the season for giving, and your salon's promotions and special offers are the ribbon on the package. Whether it's a discount on holiday styles or a gift with purchase, these deals can fill your salon with both new faces and familiar ones. Craft your offers with care, and communicate them with the joy and excitement of a child penning their letter to Santa.

Leveraging Social Media and Online Platforms

Social media is the modern-day holiday card, a way to share your salon's story with a touch of holiday flair. Post photos of your festive salon, share holiday beauty tips, and showcase your special offers. 

Collaborations and Partnerships

The holiday season is about coming together, and collaborations can be as satisfying as the perfect gingerbread latte. Partner with local businesses for cross-promotions, or team up with influencers for a holiday beauty event. These partnerships can extend your reach and add a sprinkle of community spirit to your brand.

Tracking and Measuring Results

Just as Santa checks his list twice, tracking and measuring your marketing efforts is crucial. Keep an eye on your bookings, sales, and social media engagement. Adjust your strategies carefully and with patience.


As we wrap up this sleigh ride through holiday marketing tips, remember that the true joy of the season comes from connection and celebration. Implement these strategies with the same care you'd adorn a holiday window display. Seek support, reach out for guidance, and know that together, we can turn the holiday season into a time of unparalleled success for your salon.

If you need assistance on this incredible journey, don't hesitate to reach out. You can book a free call with me here to discuss your business and how to achieve your goals! We're in this venture together, carving paths of prosperity in our lives and our businesses.

So, dear beauty professionals, let's raise our glasses to a season of prosperity, joy, and beauty. May your holidays be merry, bright, and successful.

"As the holiday lights twinkle, let them remind us that every moment of joy we create in our salons illuminates a path to success. Here's to a holiday filled with sparkle, joy, and the magic of transformation!"

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salon coachholidaysalon strategy
I help Salon/Suite Owners & Beauty Pros to take their business to 7+ Figures beyond and empower them to breakthrough limiting beliefs, overcome challenges, take bold action toward achieving the success you deserve and open the door to creating generational wealth and a lasting legacy of financial abundance for their loved ones.

Karen Hardee

I help Salon/Suite Owners & Beauty Pros to take their business to 7+ Figures beyond and empower them to breakthrough limiting beliefs, overcome challenges, take bold action toward achieving the success you deserve and open the door to creating generational wealth and a lasting legacy of financial abundance for their loved ones.

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Unleash the Magic of the Holiday Season: Holiday Marketing Tips for Salon Owners and Beauty Pros

November 26, 20234 min read

As the first snowflake gently falls, signaling the start of the holiday season, the air buzzes with anticipation and the promise of festive cheer. For salon owners and beauty professionals, this isn't just a season of merriment; it's a golden opportunity to enchant, engage, and elevate your business to dazzling new heights.

I remember the first holiday season at my salon, the air thick with the scent of hairspray and the laughter of clients mixing with holiday tunes. It was then I realized the power of holiday marketing—a tool that turned my little salon into a beacon of beauty and joy in the community.

Christmas-decorated elegant beauty salon, showcasing holiday revenue-boosting opportunities for salon owners and beauty professionals.

The importance of holiday marketing for us in the beauty industry cannot be overlooked. It's the time when our creativity can shine brightest, our services become gifts, and our salons become havens of warmth and style.

The Power of Holiday Marketing

Effective holiday marketing can be the sleigh that carries your business to the top of the success mountain. I've seen salon owners, much like you, transform their businesses with twinkling lights and strategic promotions, turning the holiday rush into a symphony of success.

The secret that can amplify your bookings and earnings is a blend of hard work, dedication, and a sprinkle of holiday magic in your marketing plan.

Understanding Your Target Audience

Knowing the holiday wishes and needs of your clientele is like having the ultimate gift list. Conducting market research might sound as dry as day-old fruitcake, but it's the key to personalizing your services and promotions. 

Use social media polls, client feedback, and community trends to unwrap the desires of your audience.

Creating a Festive Atmosphere

Transforming your salon into a holiday wonderland is about more than just decor—it's about creating an experience. String lights that dance like fairies, scents that evoke memories of holidays past, and a playlist full of Mariah Carey can turn a simple haircut into a festive event. Remember, a salon that jingles with joy is one that clients will flock to, like children to gifts on Christmas morning.

Promotions and Special Offers

'Tis the season for giving, and your salon's promotions and special offers are the ribbon on the package. Whether it's a discount on holiday styles or a gift with purchase, these deals can fill your salon with both new faces and familiar ones. Craft your offers with care, and communicate them with the joy and excitement of a child penning their letter to Santa.

Leveraging Social Media and Online Platforms

Social media is the modern-day holiday card, a way to share your salon's story with a touch of holiday flair. Post photos of your festive salon, share holiday beauty tips, and showcase your special offers. 

Collaborations and Partnerships

The holiday season is about coming together, and collaborations can be as satisfying as the perfect gingerbread latte. Partner with local businesses for cross-promotions, or team up with influencers for a holiday beauty event. These partnerships can extend your reach and add a sprinkle of community spirit to your brand.

Tracking and Measuring Results

Just as Santa checks his list twice, tracking and measuring your marketing efforts is crucial. Keep an eye on your bookings, sales, and social media engagement. Adjust your strategies carefully and with patience.


As we wrap up this sleigh ride through holiday marketing tips, remember that the true joy of the season comes from connection and celebration. Implement these strategies with the same care you'd adorn a holiday window display. Seek support, reach out for guidance, and know that together, we can turn the holiday season into a time of unparalleled success for your salon.

If you need assistance on this incredible journey, don't hesitate to reach out. You can book a free call with me here to discuss your business and how to achieve your goals! We're in this venture together, carving paths of prosperity in our lives and our businesses.

So, dear beauty professionals, let's raise our glasses to a season of prosperity, joy, and beauty. May your holidays be merry, bright, and successful.

"As the holiday lights twinkle, let them remind us that every moment of joy we create in our salons illuminates a path to success. Here's to a holiday filled with sparkle, joy, and the magic of transformation!"

Custom HTML/CSS/JAVASCRIPT

salon coachholidaysalon strategy
I help Salon/Suite Owners & Beauty Pros to take their business to 7+ Figures beyond and empower them to breakthrough limiting beliefs, overcome challenges, take bold action toward achieving the success you deserve and open the door to creating generational wealth and a lasting legacy of financial abundance for their loved ones.

Karen Hardee

I help Salon/Suite Owners & Beauty Pros to take their business to 7+ Figures beyond and empower them to breakthrough limiting beliefs, overcome challenges, take bold action toward achieving the success you deserve and open the door to creating generational wealth and a lasting legacy of financial abundance for their loved ones.

Back to Blog

All rights reserved at @ Karen Hardee LLC 2024

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