Grow Your Beauty Biz with a Social Media

In this guide, I am sharing powerful strategies that I used to create extraordinary growth and success in my salon.

I have been married to my Prince Charming (Mr. Drive me crazy also, lol) of 28 years, a mom of two Beautiful Daughters, and a salon owner of over 30 years.

1994 was a busy year!! ​I can remember being a little girl playing with my dolls as I cut their hair off and used nail polish for make up on them, knowing one day I would do hair. As years went by the desire to be a Hair Stylist was a definite and then I realize I wanted to own my own salon as well. I wanted to create my Dream Salon where guest would receive and extraordinary experience every time they visited my salon. I always knew deep in my soul that God created me for this to touch people’s lives not only on the outward appearance but also on the inside of someone’s heart.​Friends I am telling you when I opened my salon I had absolutely no idea what in the world I was doing. God may have given me a dream but he didn’t hand over the book of all the answers. However, through research, dedication, commitment, trial, blood, sweat, tears and many learning experiences I grew my dream into a 7-figure salon, #1 salon in my area, featured in many articles for my leadership, published in the Beauty Within You book, along with many other top leaders in our industry, and also one of the Top 200 Fastest Growing Salon in North America.

During the first 17 years of owning my salon, I was also a platform color artist, where I traveled from coast to coast teaching color techniques to stylists -- and teaching them to get out of their comfort zone. I have mentored many stylists and salon owners on how to build their business, step out of the traditional hair industry mindset, get them to remember why they got into this business in the first place, and help them create the life and salon they dream of.

Throughout my career, one of my favorite things to do has always been to share my experience. I have always felt if I can help one person through the trials and errors I have experienced, then they have all been worth it. I truly believe when God blesses us, we need to turn around and bless others -- and that is why Next Level Salon Success was created.

Do you feel like your business is not quite where you had hoped it would be by now? Do you feel like there is more out there, but just not sure how to get your business there? Perhaps you already have a successful salon or spa and want to take it to the next level... Are you interested in becoming a suite owner?

If you want to see big things happen in your business this year, then let's talk. I will come right alongside you and help you create a gameplan that is designed for you and your salon, so that you will be able to reach your goals, create a next-level brand for your salon (hint: that's not just your logo), and give you strategies to stand out from everyone else in the industry.

Let's take your business to what you have always dreamed it could be.

I believe in you! You have what it takes!

Hugs, Karen Hardee

Blog

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Unleash the Excitement: Attracting Salon Clients to Attend Your Unforgettable Events

December 01, 20233 min read

Picture this: your salon transformed into a buzzing hub of excitement, filled with clients eagerly participating in an event you've crafted just for them.

This isn't just a dream; it's a powerful strategy for deepening client relationships and boosting your business. I recall the first event I hosted at my salon – a mix of nerves and excitement, but the outcome was magical. It's these events that can turn a regular salon into a community cornerstone.

Let's explore how you can attract a crowd to your salon events, creating moments that clients will cherish and talk about long after they leave.

Understanding Your Target Audience

Knowing your clients is like having a roadmap to their hearts. What do they love? What excites them? Conducting market research, whether through casual conversations or formal surveys, can reveal invaluable insights. Tailoring your events to align with your clients' interests not only shows that you care but also significantly increases attendance.

Creating Excitiveness and Anticipation

The buzz around your event starts long before the doors open. Utilize social media, email marketing, and the good old word-of-mouth to spread the word. I've seen a simple Instagram countdown or an exclusive email sneak-peek work wonders in building anticipation. Remember, the excitement you generate beforehand is a glimpse of what's to come.

Offering Exclusive Benefits and Incentives

Who doesn't love a special offer? Exclusive benefits, like a discount on future services for attendees or a unique giveaway, can be a major draw. Make sure your communications clearly highlight these perks. It's about creating a sense of exclusivity and value that's hard to resist.

Creating Memorable Experiences

Your event should be more than just an occasion; it should be an experience. Think live demos, interactive Q&A sessions, or mini-makeovers. These elements not only entertain but also engage your clients, making the event memorable and talked about.

Leveraging Personal Connections and Relationships

Your personal connection with your clients is your ace card. A personalized invitation can make clients feel special and valued. Don't underestimate the power of a simple, heartfelt call or message inviting them to be part of something exciting at your salon.

Following Up and Maintaining Engagement

The event's end is just the beginning of the next chapter. Follow up with attendees, perhaps with a thank-you note or a feedback survey. This not only shows appreciation but also keeps the conversation going, paving the way for future events and ongoing engagement.


Attracting clients to your salon events is an art that combines strategy, creativity, and genuine connections. Implement these tips to transform your salon events into must-attend gatherings. Remember, at Next Level Salon Success, we're here to guide and support you in creating events that not only celebrate beauty but also foster community and connection.

If you need assistance on this incredible journey, don't hesitate to reach out. You can book a free call with me here to discuss your business and how to achieve your goals! We're in this venture together, carving paths of prosperity in our lives and our businesses.

"Transform your salon into a stage where every event weaves a tapestry of beauty and connection."

Custom HTML/CSS/JAVASCRIPT

Salon Client Engagement Beauty Event Planning Salon Marketing Strategies Client Attraction Techniques Salon Event Promotions Beauty Industry Networking Creating Salon Experiences Salon Customer Loyalty Exclusive Salon Offers Salon Community BuildingPersonalized Salon Invitations Salon Event Ideas Client Retention Strategies Salon Business Growth Interactive Beauty Events
I help Salon/Suite Owners & Beauty Pros to take their business to 7+ Figures beyond and empower them to breakthrough limiting beliefs, overcome challenges, take bold action toward achieving the success you deserve and open the door to creating generational wealth and a lasting legacy of financial abundance for their loved ones.

Karen Hardee

I help Salon/Suite Owners & Beauty Pros to take their business to 7+ Figures beyond and empower them to breakthrough limiting beliefs, overcome challenges, take bold action toward achieving the success you deserve and open the door to creating generational wealth and a lasting legacy of financial abundance for their loved ones.

Back to Blog

Blogs

blog image

Unleash the Excitement: Attracting Salon Clients to Attend Your Unforgettable Events

December 01, 20233 min read

Picture this: your salon transformed into a buzzing hub of excitement, filled with clients eagerly participating in an event you've crafted just for them.

This isn't just a dream; it's a powerful strategy for deepening client relationships and boosting your business. I recall the first event I hosted at my salon – a mix of nerves and excitement, but the outcome was magical. It's these events that can turn a regular salon into a community cornerstone.

Let's explore how you can attract a crowd to your salon events, creating moments that clients will cherish and talk about long after they leave.

Understanding Your Target Audience

Knowing your clients is like having a roadmap to their hearts. What do they love? What excites them? Conducting market research, whether through casual conversations or formal surveys, can reveal invaluable insights. Tailoring your events to align with your clients' interests not only shows that you care but also significantly increases attendance.

Creating Excitiveness and Anticipation

The buzz around your event starts long before the doors open. Utilize social media, email marketing, and the good old word-of-mouth to spread the word. I've seen a simple Instagram countdown or an exclusive email sneak-peek work wonders in building anticipation. Remember, the excitement you generate beforehand is a glimpse of what's to come.

Offering Exclusive Benefits and Incentives

Who doesn't love a special offer? Exclusive benefits, like a discount on future services for attendees or a unique giveaway, can be a major draw. Make sure your communications clearly highlight these perks. It's about creating a sense of exclusivity and value that's hard to resist.

Creating Memorable Experiences

Your event should be more than just an occasion; it should be an experience. Think live demos, interactive Q&A sessions, or mini-makeovers. These elements not only entertain but also engage your clients, making the event memorable and talked about.

Leveraging Personal Connections and Relationships

Your personal connection with your clients is your ace card. A personalized invitation can make clients feel special and valued. Don't underestimate the power of a simple, heartfelt call or message inviting them to be part of something exciting at your salon.

Following Up and Maintaining Engagement

The event's end is just the beginning of the next chapter. Follow up with attendees, perhaps with a thank-you note or a feedback survey. This not only shows appreciation but also keeps the conversation going, paving the way for future events and ongoing engagement.


Attracting clients to your salon events is an art that combines strategy, creativity, and genuine connections. Implement these tips to transform your salon events into must-attend gatherings. Remember, at Next Level Salon Success, we're here to guide and support you in creating events that not only celebrate beauty but also foster community and connection.

If you need assistance on this incredible journey, don't hesitate to reach out. You can book a free call with me here to discuss your business and how to achieve your goals! We're in this venture together, carving paths of prosperity in our lives and our businesses.

"Transform your salon into a stage where every event weaves a tapestry of beauty and connection."

Custom HTML/CSS/JAVASCRIPT

Salon Client Engagement Beauty Event Planning Salon Marketing Strategies Client Attraction Techniques Salon Event Promotions Beauty Industry Networking Creating Salon Experiences Salon Customer Loyalty Exclusive Salon Offers Salon Community BuildingPersonalized Salon Invitations Salon Event Ideas Client Retention Strategies Salon Business Growth Interactive Beauty Events
I help Salon/Suite Owners & Beauty Pros to take their business to 7+ Figures beyond and empower them to breakthrough limiting beliefs, overcome challenges, take bold action toward achieving the success you deserve and open the door to creating generational wealth and a lasting legacy of financial abundance for their loved ones.

Karen Hardee

I help Salon/Suite Owners & Beauty Pros to take their business to 7+ Figures beyond and empower them to breakthrough limiting beliefs, overcome challenges, take bold action toward achieving the success you deserve and open the door to creating generational wealth and a lasting legacy of financial abundance for their loved ones.

Back to Blog

All rights reserved at @ Karen Hardee LLC 2024

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