Grow Your Beauty Biz with a Social Media

In this guide, I am sharing powerful strategies that I used to create extraordinary growth and success in my salon.

I have been married to my Prince Charming (Mr. Drive me crazy also, lol) of 28yrs, a mom of two Beautiful Daughters, and a salon owner of 28yrs also.

1994 was a busy year!!​I can remember being a little girl playing with my dolls as I cut their hair off and used nail polish for make up on them, knowing one day I would do hair. As years went by the desire to be a Hair Stylist was a definite and then I realize I wanted to own my own salon as well. I wanted to create my Dream Salon where guest would receive and extraordinary experience every time they visited my salon. I always knew deep in my soul that God created me for this to touch people’s lives not only on the outward appearance but also on the inside of someone’s heart.​Friends I am telling you when I opened my salon I had absolutely no idea what in the world I was doing. God may have given me a Dream but he didn’t hand over the book of all the answers. However, through research, dedication, commitment, trial, blood, sweat, tears and many learning experiences I grew my Dream into a 7 Figure salon, #1 salon in my area, featured in many articles for my leadership, published in the Beauty within You book along with many other top leaders in our industry, and also one of the
Top 200 Fastest Growing Salon in North America.

During the first 17 years of owning of owning my salon I was also a platform color artist where I traveled from coast to coast teaching color techniques to stylist and also teaching them to get out of their comfort zone. I have also mentored many stylist and salon owners how to build their business, step out of the traditional Hair Industry mind set, get them to remember why they got into this business in the first place, and help them create the Life and Salon they Dreamed of.

Throughout my career one of my favorite things to do has always been to share my experience. I have always felt if I can help one person through the trials and errors I have experienced the last 28yrs then they have all been worth it. I truly believe when God blesses us we need to turn around and Bless others and that is why Next Level Salon Success was created.

Do you feel like your business is not quite where you had hoped it would be by now or maybe you know that there is more but just not sure how to get your business there. Perhaps you already have a successful salon/spa and want to take it to the next level? If you want to see Big things happen in your business in 2022 then don’t wait any longer. Let’s chat!!I will come right along side of you and help you create a game plan that is designed for you and your salon So That you will be able to reach your goals, create a Brand for your salon (hint that is not just your logo), and give you strategies to standout from everyone else in the industry and taking your business to what you have always dreamed it could be. .

I believe in you! You have what it takes!!!!!

Hugs, Karen Hardee

Blog

blog image

The 2 Crucial Steps to Creating a 7+ Figure Business

September 06, 20234 min read

Custom HTML/CSS/JAVASCRIPT

As a salon business coach, salon owner, and hairdresser, I've seen far too many beauty businesses struggle to get off the ground and reach the level of success they truly deserve. But in my experience, there are two crucial steps that are often overlooked - steps that can make all the difference in creating a thriving, profitable beauty biz. Whether you are a salon/suite owner or beauty professional, these two steps are critical to your success.

Luxury salon business, how to have your customer keep returning to your chair

Step One: Create an Incredible Marketing Plan to Get in Front of Your Ideal Salon Guest

The truth is, social media alone is not enough to build a successful beauty business. While platforms like Instagram and Facebook can certainly help you reach a wider audience, they're not the be-all and end-all of marketing. To truly get your business in front of your ideal guests and create a buzz in your community, you need a comprehensive marketing plan that goes beyond social media so that you become the face of your community.

This means identifying your ideal guests - who are they, what do they want, and how can you serve them best? It means developing a brand that truly represents who you are and what you stand for, and using that brand consistently across all your marketing channels. It also means discovering who you need to be and how to show up to attract your ideal guest. I hate to break it to you, friend, but if you want to attract high-end guests, you need to dress the part, and you need to ensure that your attitude is aligned to attract the high-end guest. It means creating a marketing funnel that takes your guests on a journey from awareness to interest to desire to action.

Most importantly, it means finding creative, out-of-the-box ways to get your name out there and make a lasting impression on your community. Whether it's hosting events, collaborating with other local businesses, partnering with a non-profit that is dear to your heart and/or your team's heart, or offering special promotions… your marketing plan should be designed to make you the go-to beauty destination in your area.

Step Two: Create an Extraordinary Journey for Your Salon

Once you've got guests coming through your doors, the real work begins. And that's where step two comes in - creating a customer journey that sets you apart from your competition and ensures that every guest has an extraordinary experience every time they visit your salon.

This means looking at every aspect of your guest experience, from the moment they book an appointment to the moment they leave your salon. It means creating a welcoming, life-giving environment that makes your guests feel special and valued. It means investing in your team's training and development so that they can provide top-notch service and expertise. And it means going above and beyond to surprise and delight your guests with unexpected touches and personalization.

When you create an extraordinary customer journey, you not only create loyal, happy customers - you also create a powerful word-of-mouth marketing machine. Your guests will become your biggest advocates, spreading the word about your salon to their friends, family, and colleagues.

Build Your Beauty Industry Legacy

Ultimately, building a successful beauty business is so much more than the dream or the money we want to make. It is about the impact we can make in the world and the lives we have the honor to touch daily. 

Every person who sits in our chairs or in our treatment rooms has a story, and we have the honor to be a part of that story. How are you showing up daily that impacts our guests and everyone we have the privilege to be around every day?

I want to encourage and empower you to implement these two often overlooked steps that are critical to creating a thriving and profitable beauty business. Don't underestimate the impact of these steps any longer. Take action now and witness your business grow, your revenue increase, and your guests become even louder raving fans than ever before. With these steps in place, you'll be on your way to creating a fulfilling and successful beauty business.

Ready to Expedite Your Salon Success?

If you're ready to take action on creating clarity on who and where your ideal client is and how to attract them to your salon, you can click here to register for my FREE Dream Salon Client Challenge. I would LOVE to serve you so that you can expedite your progress in creating success in your salon!

Originally posted in SalonToday

beauty professionalsideal guestssalon ownerssalon customer journeysalon marketing plan7-figure beauty business
I help Salon/Suite Owners & Beauty Pros to take their business to 7+ Figures beyond and empower them to breakthrough limiting beliefs, overcome challenges, take bold action toward achieving the success you deserve and open the door to creating generational wealth and a lasting legacy of financial abundance for their loved ones.

Karen Hardee

I help Salon/Suite Owners & Beauty Pros to take their business to 7+ Figures beyond and empower them to breakthrough limiting beliefs, overcome challenges, take bold action toward achieving the success you deserve and open the door to creating generational wealth and a lasting legacy of financial abundance for their loved ones.

Back to Blog

Blogs

blog image

The 2 Crucial Steps to Creating a 7+ Figure Business

September 06, 20234 min read

Custom HTML/CSS/JAVASCRIPT

As a salon business coach, salon owner, and hairdresser, I've seen far too many beauty businesses struggle to get off the ground and reach the level of success they truly deserve. But in my experience, there are two crucial steps that are often overlooked - steps that can make all the difference in creating a thriving, profitable beauty biz. Whether you are a salon/suite owner or beauty professional, these two steps are critical to your success.

Luxury salon business, how to have your customer keep returning to your chair

Step One: Create an Incredible Marketing Plan to Get in Front of Your Ideal Salon Guest

The truth is, social media alone is not enough to build a successful beauty business. While platforms like Instagram and Facebook can certainly help you reach a wider audience, they're not the be-all and end-all of marketing. To truly get your business in front of your ideal guests and create a buzz in your community, you need a comprehensive marketing plan that goes beyond social media so that you become the face of your community.

This means identifying your ideal guests - who are they, what do they want, and how can you serve them best? It means developing a brand that truly represents who you are and what you stand for, and using that brand consistently across all your marketing channels. It also means discovering who you need to be and how to show up to attract your ideal guest. I hate to break it to you, friend, but if you want to attract high-end guests, you need to dress the part, and you need to ensure that your attitude is aligned to attract the high-end guest. It means creating a marketing funnel that takes your guests on a journey from awareness to interest to desire to action.

Most importantly, it means finding creative, out-of-the-box ways to get your name out there and make a lasting impression on your community. Whether it's hosting events, collaborating with other local businesses, partnering with a non-profit that is dear to your heart and/or your team's heart, or offering special promotions… your marketing plan should be designed to make you the go-to beauty destination in your area.

Step Two: Create an Extraordinary Journey for Your Salon

Once you've got guests coming through your doors, the real work begins. And that's where step two comes in - creating a customer journey that sets you apart from your competition and ensures that every guest has an extraordinary experience every time they visit your salon.

This means looking at every aspect of your guest experience, from the moment they book an appointment to the moment they leave your salon. It means creating a welcoming, life-giving environment that makes your guests feel special and valued. It means investing in your team's training and development so that they can provide top-notch service and expertise. And it means going above and beyond to surprise and delight your guests with unexpected touches and personalization.

When you create an extraordinary customer journey, you not only create loyal, happy customers - you also create a powerful word-of-mouth marketing machine. Your guests will become your biggest advocates, spreading the word about your salon to their friends, family, and colleagues.

Build Your Beauty Industry Legacy

Ultimately, building a successful beauty business is so much more than the dream or the money we want to make. It is about the impact we can make in the world and the lives we have the honor to touch daily. 

Every person who sits in our chairs or in our treatment rooms has a story, and we have the honor to be a part of that story. How are you showing up daily that impacts our guests and everyone we have the privilege to be around every day?

I want to encourage and empower you to implement these two often overlooked steps that are critical to creating a thriving and profitable beauty business. Don't underestimate the impact of these steps any longer. Take action now and witness your business grow, your revenue increase, and your guests become even louder raving fans than ever before. With these steps in place, you'll be on your way to creating a fulfilling and successful beauty business.

Ready to Expedite Your Salon Success?

If you're ready to take action on creating clarity on who and where your ideal client is and how to attract them to your salon, you can click here to register for my FREE Dream Salon Client Challenge. I would LOVE to serve you so that you can expedite your progress in creating success in your salon!

Originally posted in SalonToday

beauty professionalsideal guestssalon ownerssalon customer journeysalon marketing plan7-figure beauty business
I help Salon/Suite Owners & Beauty Pros to take their business to 7+ Figures beyond and empower them to breakthrough limiting beliefs, overcome challenges, take bold action toward achieving the success you deserve and open the door to creating generational wealth and a lasting legacy of financial abundance for their loved ones.

Karen Hardee

I help Salon/Suite Owners & Beauty Pros to take their business to 7+ Figures beyond and empower them to breakthrough limiting beliefs, overcome challenges, take bold action toward achieving the success you deserve and open the door to creating generational wealth and a lasting legacy of financial abundance for their loved ones.

Back to Blog

All rights reserved at @ Karen Hardee LLC 2023

Follow us on